Posts Tagged ‘robroy blog’

Granny on the roof

Friday, October 8th, 2010

Every time I drive by, I get a kick out of the corner drug store in my neighborhood in Northeast Baltimore City.  I love how they’ve adopted a marketing stunt from auto repair shops of the 1950s.  Not a car but a motorized wheelchair sits on the roof of Northern Pharmacy.  It’s as though some hotrod granny overshot the parking lot, climbed down, did her shopping, and forgot where she’d parked.

I recently had a chance to interview the owner, Marty Mintz, for a story in the Baltimore Business Journal.  Here’s the column.

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Time-traveling, business class

Friday, September 17th, 2010

Last month, in my column, I wrote about my entrepreneurial grandfather, Roy Macdonald, Sr.  The best part was, the day the piece appeared, a lot of people emailed me to tell me about their own grandfathers.  The kind of men they were.  Their values.  The work they did in their prime.  It was as if a time-traveling grandfather convention had come to town.  Everyone had a story.

What’s yours?

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Bull!

Friday, April 30th, 2010

Have you ever had a dream that you were alone in the ring with a bull?  You flourish your cape.  The crowd cheers.  Fifty feet away, the bull leans toward you, absolutely intense.  Are you ready?

If you’re selling or marketing your company, you’d better be.


The bull is boom times, and Robroy has news for you.  This is no dream.  In Maryland, the bull strode cooly into the ring earlier this year, when the Baltimore Business Journal acknowledged “the end of the recession.”

The bull paused, straining his powerful neck and pawing the dirt as the Baltimore Sun reported more data on economic recovery: http://ow.ly/1DaVo.

What does the data say?

Businesses posted thousands of new jobs in sales (up 23%), marketing (up 8%) and customer service (up 26%) on CareerBuilder.com, the Sun’s online job board, recently.  The article says more companies are restocking their revenue producing roles.

How is this good for you?

Whether you have a company or a revenue producing role, you have a new purpose.  Get out there and warn your prospects and customers that companies are going agressively into growth mode.  Not only is it safe for them to invest in growth again — it’s dangerous not to.

Ole!

Maryland gets first crack at the bull.  What we do, win or lose, will create momentum for other states.  So let’s be true matadors and engage fearlessly.  Our time has come.

(Read Robroy’s column in today’s Baltimore Business Journal)

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Robroy for president

Friday, March 19th, 2010

Since I started blogging, I’ve come to think about our country differently.

The politicians like to segregate us into red states and blue states; red states for Republicans, blue states for Democrats. But I’ve got a different view.  Thanks to Google Analytics, I see green states and yellow states.

For example, here’s a report from a blog entry I recently posted, showing where all that week’s traffic to my site came from:

Yellow means nobody in that state visited Robroy’s blog.  Green means they did.  Darker green means more visitors came from that state.  It makes sense that Robroy had the most hits in Maryland, my home base.  But I can’t understand why they don’t like me in Texas, where I always kiss the babies.  If this were an election year, I’d be nervous.

My fellow Americans, keep reading Robroy.  Because if you do, I have no doubt that all across the country, from Florida to Oregon, from California to Maine, the people will rise up and reclaim the promise of our destiny, and out of the polluted haze of partisan confusion, a greener day will come.

Thank you.  And for those who sneezed, God bless you.

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5 quick lunch tips for starting a blog

Friday, March 5th, 2010

One of the nicest unintended consequences of writing a blog is you get so many invites to lunch.  People are hungry to know how they can start their own blog.  So, yes, let’s sit down.  Tell me what you’re passionate about.  I’ll listen.  And here’s what I may recommend:

  1. Soup – To get started in blogging, you need Web stuff.  You won’t believe how easy it is with WordPress.com.  For 1:1 time with a Webber, Robroy trusts Dustin Pfeifer Creative.
  2. Salad – The healthy course is to have a social media strategy.  Some of the freshest ideas are coming from Right Source Marketing.  For example (I love this): http://bit.ly/br6kYJ.
  3. Entree – The meat and potatoes, the true richness of your blog is the size of your readership.  To be successful, “be famous,” to quote my friend, Marci DeVries.  Check out her Web energy company, MDV Interactive.
  4. Coffee – Care enough to serve the very best content.  Good strong stories can be addictive and keep your audience coming back.  Write them yourself, or hire a professional copywriter.
  5. Dessert – Indulge.  Respond to all comments on your blog with feeling.  Return the favor by commenting on their blogs.  And always, as they say at Etsy, “Be sweet.  Retweet.”

That’s it.  It’s really that simple.  Follow these 5 tips and you may never pick up the check again.

Unless of course you’re out with Robroy.

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Who else wants amnesia?

Friday, February 26th, 2010

(This post was first published on GoBeyondIT Blog on February 17, 2010)

Hi there.  The name’s Robroy.  You don’t know me, but – can I ask a personal question?  It’s about your medical history.

Have you ever had amnesia?

No?  Me neither.  In fact, I have never even met someone who had it.  And yet, rare as it is in real life, amnesia must be one of the most commonly dramatized illnesses in all of Hollywood.

Goldie Hawn lost her memory in Overboard.  Mickey Rourke lost his memory in Angel Heart.  So did Keanu Reeves in Johnny Mnemonic.  And Jim Carrey in … what was that one called … Spotless in Seattle?

Wouldn’t it be great if we had amnesia?  If more companies caught a little case of it?  Think of the benefits.  We could wipe out all of our old excuses.  Starting with the software and technology that runs and grows our business.  You’d take one look at our server racks and say, “Why are we hosting our stuff on company hardware, instead of in the cloud?”

You’d be absolutely right.  With cloud computing, we could get more computer power, instantly, on demand, at a fraction of the cost.

And nobody could say, “Because that’s the way we’ve always done it!”  Because we wouldn’t know that.  We’d have amnesia.

Right?  That Hitchcock classic, Spellbound.  Gregory Peck.  Can you remember any?  Let’s list a few in the comments below.  Who else had amnesia?

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Twenty-One Ways to Use Social Media to Grow Your Business

Friday, February 19th, 2010

As Twitter, blogs and the many forms of social media continue to dominate all conversations about sales and marketing, Robroy still hears from doubting CEOs.

“Who cares if I’m hauling out the trash or playing with my kids on a snowy day?” they scoff.  “Give me one good reason to take my company in this direction.”

Will you take twenty-one?  Because that’s at least the number of fundamental changes in the way the marketplace communicates today.  Here are some of the ways you can benefit from joining social media:

  1. Let people know who you are
  2. Reach people quickly
  3. Build company culture
  4. Give voice to the company’s personality
  5. Release new features and ideas
  6. Get the truth from the community, like a focus group
  7. Interact with users and fans with questions and comments
  8. Recruit talent
  9. Share company content
  10. Share customers’ content
  11. Generate Web traffic
  12. Get answers quickly
  13. Correct mistakes / improve products
  14. Stay informed on industry trends
  15. Get feedback on what you’re doing, how you’re doing it, and what you should do next
  16. Make the company feel smaller and more cohesive
  17. Use as a sounding board
  18. Establish expertise
  19. Attract the media
  20. Humanize the company
  21. Build your brand

In the old days, no one expected to befriend a CEO, or know what he did with his personal time.  Social media changes that.  It makes everyone more accessible.  And if everyone is accessible, including your competition, my friend, do you need another reason?

(How are you using it?  Please comment below.)

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Dumb question

Friday, February 12th, 2010

Whoever said, “There’s no such thing as a dumb question,” didn’t know Robroy.

In a cavernous lecture hall for Biology 101 — the first class of my freshman year at University of Illinois — I sat with Mike Hoffman from high school and around 400 strangers.  The professor, a widely acclaimed scientist, according to Mike, was wrapping up his opening remarks by encouraging our participation because, as he said, “there’s no such thing as a dumb question.”

Always one to test this theory, Robroy raised his hand.  The prof nodded.  Mike cringed as I called out, “Do frogs have bones?”

It was supposed to be funny.  I always thought I could catch a teacher on that one.  I envisioned him rubbing his chin and saying, “You know what?  I’ll be damned.  In all my years, that’s the dumbest question I’ve ever heard.”  He could get a laugh, improving the lecture, and I could spread my mayhem.  Win-win.

Unfortunately, the professor took me seriously.  “Oh, yes.  Frogs have many bones,” he said.  “Now, please turn to the syllabus.”

I sat there with the smile drying off my face while everyone turned to the syllabus.

At first, I felt foolish.  Then a wave of embarrassment, deepening to shame.  Ug, my ego, my horrible ego!  It was costing me an education.  Had I accepted his authority, and my own anonymity, had I insisted on the natural order of things, and not my own agenda, I could have asked so many better questions: Will I ever be loved?  Do I even belong here?  What am I supposed to do with my life?

So that’s what I learned.  Any questions?

(please comment below)

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Robroy says goodbye

Friday, January 29th, 2010

The worst part of moving away at age 8 was saying goodbye to Patricia Wood.

It was a Saturday morning in Englishtown, New Jersey, about one hour before we left forever for Illinois.  Patricia was hugging me goodbye.  Her mom had errands to run; we would be gone by the time they got back.

My bike had not yet been packed.  I grabbed it as they got into their car.  Riding behind them, I could see Patricia’s round face in the back window.  I had the unbelievably painful urge to impress her one last time, so much that she’d never forget me.

Now, in our neighborhood, in the 70s, the curbs were not cut for wheelchair access.  To get from the street onto the sidewalk on your bike, you had to stop, lift your front wheel, roll forward, lift your back wheel, roll forward, and get on.  Unless you were excellent.  In that case you simply jumped the curb, and kept on going.  As for Robroy, earlier that very morning, for the very first time, I had become excellent.  Patricia did not know that yet.

Her face was getting smaller.  It was now or never.  Do or die.  At top speed, I hit the curb.

“Yah!”

The last she ever saw of me was flying head-first over the handlebars and onto the sidewalk.  I smacked the ground and rolled over with the bike crashing down on top of me.

By the time I looked up, she was gone.

The memory comes back to me now.  Robroy is moving again.  No big deal this time.  It’s just the blog that’s moving.  We’re saying goodbye to WordPress and saying hello to our own domain, robroysblog.com.  That’s all.

But deep down, I’m nervous.  I worry.  What if I leave my readers behind?  What if I try too hard to impress them, and end up making a gigantic fool of myself?  What if they get home and find no Robroy, only a ghost town, a wasteland of words?

I’ll be honest.  I don’t want to lose another friend.  Too painful on the knees.

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More sales turtles

Friday, January 22nd, 2010

But Robroy, you say.  In sales, you can’t catch every turtle by pouncing on it.  It would be overkill to catch a box turtle that way.  A snapping turtle would make you very sorry for trying.  So would a sea turtle, most likely.  What are the best ways to catch other kinds of sales turtles?

Box – she may be slow and shy, but deep down this buyer is motivated by the chance to make a difference in the lives of others.  To catch her, be persistent.  Be steady.  Look for ways to let her help you.

Snapping – he’s dominant and forceful and feared by all.  Be prepared.  Be bold.  State your business and skip the niceties.  Show him how you can make him more dangerous.  But stay in front of him – and keep your distance.

Sea – she’s powerful and beautiful and loves to ride the waves.  Research this buyer’s business associations and community connections.  Attend her groups’ activities, and see if you can have fun together.  That’s all she wants.

Painted – he’s smooth and polished but very cautious and rarely visible.  This buyer is motivated by what the facts tell him.  He does all the research and won’t talk to you until he’s ready to buy – then, he’ll reveal himself.  Be ready to jump.

Understand the sales turtle types, and what motivates them, and you’re on your way to becoming a sales turtlogist.

What turtles am I missing?

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