Rob Macdonald’s Bio

Rob Macdonald is a creative business consultant and writer. As the founder of Robroy & Company, LLC, a strategic communications firm, he helps organizations use their stories in ways that inspire their audiences, and drive revenue. Robroy & Company works directly with the CEOs of small businesses to structure and deliver their messages more consistently and effectively.

Rob’s column appears in the Baltimore Business Journal.  He blogs at www.robroysblog.com. Follow his tweets @robmacdonald.

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Originally from Libertyville, Illinois, Rob is a third-generation entrepreneur. His grandfather had an international wool business in Boston. His father developed innovative products for the health care industry in Chicago. And Rob is in strategic communications in Baltimore. His family’s credo is: “Follow your star.”

From 2007-2010, Rob was a partner at EntreQuest, a sales consulting firm. He worked strategically with business owners and leaders nationwide, helping them build, operate and grow their sales teams.

From 1998-2007, Rob was co-founder and president of Smith Content, Inc., a strategic planning and content development firm, helping businesses take their messages online.

Rob is a graduate of the University of Illinois, Champaign, and holds an MFA from Columbia College, Chicago, where he taught in the award-winning Creative Writing Program.

In the community, Rob partnered with his wife Bobbi to co-found Baltimore City’s first public charter school, City Neighbors Charter School (2005). Two more schools followed: City Neighbors Hamilton (2009) and City Neighbors High School (2010).

Rob and Bobbi live in Baltimore City with their 3 school-age children and dog, Goldie.

Business leaders who want to tell their stories in a more compelling way are invited to contact rob@robroysblog.com or 410/935-2931.

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9 Responses to “Rob Macdonald’s Bio”

  1. Paul Magno says:

    Sr. Rob MacDonald, my old Fiction Writing teacher at Columbia College…How are you? Don’t know if you remember me, but I had your class for two years and you read my awful novel during one terribly hot Summer…

    Drop me a line if/when you get this message…I have a very interesting tale to unpack…paulmagno@theboxingtribune.com

    later,

    Paul

  2. […] Rob Macdonald is a creative business consultant and writer. As the founder of Robroy & Company, LLC, he helps CEOs and their teams tell their stories in ways that inspire their audiences. His column appears in the Baltimore Business Journal. RSS – PostsRSS – Comments Subscribe to our Content […]

  3. […] Rob Macdonald is a creative business consultant and writer. As the founder of Robroy & Company, LLC, he helps CEOs and their teams tell their stories in ways that inspire their audiences. His column appears in the Baltimore Business Journal. RSS – PostsRSS – Comments Subscribe to our Content […]

  4. Amber Munoz says:

    Excellent post. Do you have any idea why your site got the recommendation from Christian Dillstrom? Mobile & social media marketing virtuoso’s do not recommend something without a reason.

    • Robroy says:

      Welcome, Amber. I am always happy when trusted marketers like Christian Dillstrom send readers my way. Thank you for reading my blog.

  5. Hi Rob,
    As a professional bio writer, I’m always on the lookout for well-written bio examples. I really like yours. You have a nice balance of professional and personal. I particularly like the part where you mention your family’s credo.

  6. […] very solid programming. It took some coaxing (wink-wink), but we convinced our fearless leader, Rob Macdonald to take his BBJ column to the stage. Whether you are a small start-up or you work for a giant […]

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