“Every man is where he is by the law of his nature; his thoughts have brought him there.” James Allen, As a Man Thinketh
Robroy has read this quote dozens of times over the course of 20 years, and I still find fresh meaning. Lately, in my work helping CEOs tell their stories, I’ve discovered it means that we can not only found companies with our thoughts, but grow them by leading the thoughts of others.
Here are some ways being a thought-leader helps you grow your company:
1. Attract talent
2. Stay top-of-mind with prospects
3. Differentiate yourself from competitors
4. Shorten your sales cycle
5. Generate referrals
The idea is, the more you make people think, the more they think of you. Steve Jobs and Apple Computer might be the ultimate contemporary examples. Apple comes out with a new product, and legions of followers are inspired to think in new ways. Could this approach to leadership work for you?
It’s a thought.
(While you’re here, have another Robroy.)
Possibly Related Posts:
- Got any stories?
- The grand tree
- A portrait of the writer as a young man
- The experience lie
- Sales primer